Challenge
What Focus Entertainment needed
Focus Entertainment had never tapped into the Strategy genre before and needed help scaling paid and organic Creators that have audiences aligning with their game (strategy, 4 player co-op).
Case studiesAliens: Dark Descent
The Strategy for Strategy Creators
Reaching strategy Creators to Hit 5x Industry Avg. Stream Times
- Dominating On Twitch
- 592 streams on Twitch
- Great Organic Participation
- 1,108% of campaign targets
- Never Ending Content
- 677 Dares completed
Solution
How the Drop ran
Dare Drop played a pivotal role in Focus Entertainment's strategy by zeroing in on creators in the strategy and co-op gaming niche, known for their robust audience retention during streams of analogous titles and gaming experiences. Tailored dares and challenges were crafted to highlight gameplay, guiding creators through the game on their streams. The implementation of co-op-focused Dares resulted in the creation of compelling collaborative content.
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