Vet your appeal
See who bites.
Test how creators and their viewers react to your game with real performance numbers, before you spend more.
Organic outreach
Start organic. Scale what works.
Organic Drops reach creators who already love your genre. They play for keys and rewards for their viewers, and you pay for the views delivered.
- Indie to AAA
- Test on Twitch, then scale
- Pay for views delivered
Footage: The Wandering Village, Stray Fawn
Why start organic
Creators who pick your Dare because they want to play your game make the most honest test there is.
Fuel your marketing
Reach the right rooms.
Land in the communities that fit your game, and collect clips you can post on your own channels.
Build the habit
Keep showing up.
Make creator outreach part of your community work, with a Drop for every update. When it clicks, grow it into a program.
Organic, by the numbers
From published case studies.
1.26M
Organic watch minutesWarhammer 40,000: Darktide, Fatshark
Fatshark wanted more watch time for its 2022 title between major beats. 136 creators streamed it organically, about 6 hours each.
Read the case study
2.1M
Twitch watch minutes from an organic add-onAmanda the Adventurer 2, DreadXP
DreadXP added an organic Twitch Drop to a TikTok campaign, saw the demand in real-time reporting and scaled it mid-Drop. 142 Twitch creators took part.
Read the case study
778%
Of targetThe Wandering Village, Stray Fawn
A small team combined organic and paid Drops and got 10.4x the watch hours per dollar of the industry average.
Read the case study
Min effort, max scale.
We deliver the views while you make the best game you can, from indie to AAA.
- We find the creators and run the Drop.
- You stay in control of the Dares and the rewards.
- Live stats and every clip land in one report.
Indies we launched
Debut studios and indie sequels that grew with Drops.
Questions
What is organic outreach?
Drops where creators take your Dares for keys and rewards for their viewers, instead of a flat sponsorship fee per creator.
How is it priced?
You pay for the views delivered. Book a demo and we will scope it for your game.
Is it only for indies?
No. Indies use it to launch, and bigger teams use it too: Fatshark's Darktide earned 1.26M organic watch minutes.
Which platform should we start with?
Most organic Drops start on Twitch, where you can test your game with live audiences, then scale to YouTube and TikTok.
Can an organic Drop grow into a campaign?
Yes. DreadXP added an organic Twitch Drop to Amanda the Adventurer 2's TikTok campaign and scaled it mid-Drop after seeing the real-time numbers.
What do we need to provide?
Your game and the keys or rewards for each Dare. We find the creators and run the Drop.
Let creators find your game.
Tell us about your game. We will plan an organic Drop with you.
Are you a creator? Get sponsored to play.
Dare Drop for creators