Influencer programs
Keep creators coming back.
A program turns every launch, update and event into a Drop. The same creators return beat after beat, and their audiences come with them.
- 2,552 repeat creators
- $1M+ free media value a year
- Updates become events
Footage: Warhammer 40,000: Space Marine 2, Focus Entertainment
The program loop
Every release is a chance to bring creators back. Each Drop makes the next one stronger.
Find
Targeting picks creators whose audience fits your game, on Twitch, YouTube and TikTok.
Reward
Every Dare comes with a key for the creator and rewards their viewers actually want.
Retain
A Drop for every update and event, plus Dare Pass, which gives creators a path to bigger rewards as they keep coming back.
Grow
Performance data shows who delivered and who their viewers are, so every beat starts stronger than the last.
Focus Entertainment, a publisher in review
$1M+ in free media value every year.
Since 2023 Focus has turned its whole publishing schedule into one creator program, from Space Marine 2 to Aliens: Dark Descent and Banishers.
- Free media value every year
- $1M+
- Impressions
- 98M
- Creators
- 4,208
- Repeat creators
- 2,552
- Pieces of content
- 7,630
- of Blasphemous 2 creators want the next Drop
- 100%
- of Remnant 2 creators want the next Drop
- 95%
- of Earl vs. the Mutants creators want the next Drop
- 94%
- of Golf With Your Friends creators would join again
- 90%+
Expansive Worlds, post-launch support
Updates turned into community events.
Expansive Worlds made every content release for theHunter: Call of the Wild a new Drop, and kept growing creator audiences 5 years after launch.
- Total impressions
- 22.2M
- Pieces of content
- 1,589
- Twitch watch minutes
- 9.6M
- YouTube views
- 951K
Always-on Drops
Games that keep running Drops between launches.
FatsharkDriving 1.2M Organic Watch Minutes for An Ongoing Game1.26M Watch Minutes6 hr Stream Time Per Creator136 Creators Streamed
10 ChambersUncharted Territories: 4.5m views in 5 hours!538% of target watch time on Twitch4.5m Views on TikTok Gaming Front Page348% of Twitch watch time target in 2023
Expansive WorldsTurning Ongoing Updates into Community Events951K YouTube Views9.6M Twitch Watch Mins1.1M TikTok Views
Team17Constant Drops Drive Long-Term Engagement689 Dares completed451% of target watch time on TwitchOver 90% would participate in the next drop
GIANTS SoftwareConstant Drops to increase engagement and drive down costs8+ hours stream time per creator383 content pieces created618% of the target campaign watch time
Questions
How is a program different from a campaign?
A campaign is built around one moment, like a launch. A program runs Drops across your releases and updates, so creators stay with your games between launches.
How often do Drops run?
Usually around each release, update or event. Focus Entertainment runs Drops across its whole publishing schedule.
Do creators really come back?
Focus Entertainment's Drops brought back 2,552 repeat creators, and 100% of Blasphemous 2 creators said they want the next Drop.
Can older games join?
Yes. Golf With Your Friends first released in 2016, and theHunter: Call of the Wild kept growing creator audiences 5 years after launch.
What is Dare Pass?
A way to reward loyalty: creators who keep taking your Dares unlock a path to bigger rewards.
What does a program cost?
Each program is scoped to your catalog, your release calendar and how many creators you want to keep engaged. Book a demo and we will price it with you.
Are you a creator? Get sponsored to play.
Dare Drop for creators