Case studies
22 Drops. Every number.
How publishers from Focus Entertainment to indie studios used Dares to get their games played live, before launch, at launch and long after.
A publisher in review
Focus Entertainment, every year.
Focus runs Drops across its slate, from Space Marine 2 and Aliens: Dark Descent to Banishers.
- Free media value every year
- $1M+
- Impressions
- 98M
- Creators
- 4,208
- Repeat creators
- 2,552
- Pieces of content
- 7,630
All case studies
22 case studies
Powering up a Franchise Crown Jewel with 347 Creators
871 Streams; 3203 hours StreamedWarhammer 40,000: Space Marine 2
Juggling YouTube + TikTok + Twitch to Drive 7.9M Impressions
Performed 493% over target across all platformsRemnant 2
Reaching strategy Creators to Hit 5x Industry Avg. Stream Times
592 streams on TwitchAliens: Dark Descent
Scaling Visibility on a JRPG Title Globally with 168 Creators
3.7M Watch MinutesEiyuden Chronicle: Hundred Heroes
Combining Paid and Organic Results in 778% of Target
6 hours stream time per creatorThe Wandering Village
Lifting up a Stylish Launch Strategy to 7X Target Watch Times
2M Twitch Watch MinutesTurbo Kid
Driving 1.2M Organic Watch Minutes for An Ongoing Game
1.26M Watch MinutesWarhammer 40,000: Darktide
Uncharted Territories: 4.5m views in 5 hours!
538% of target watch time on TwitchGTFO
Going all out on Twitch, TikTok and YouTube
8.9M Watch Minutes on TwitchBanishers: Ghosts of New Eden
Big Results on Short Notice for a Beloved Sequel
1683% of target watch time!Blasphemous 2
Launching a 40,000 Universe Title with a Bang
8.2 Hrs avg stream timeWarhammer 40,000: Rogue Trader
Twitch Organic Add-on Turned Massive Value Add
2.5M TikTok ViewsAmanda the Adventurer 2
Connecting a Legacy Horror IP to a New Gaming Audience
6.4M Twitch Watch MinutesKiller Klowns From Outer Space: The Game
Navigating Unfamiliar Audiences on New Platforms.
3.1M Watch Minutes on TwitchTaxi Life
Using Creative Content to Build a Unique Fan Experience
900K Watch MinutesDustborn
Making a Mobile Title Take Flight in Flawless Formation
510K Total Followers ReachedClusterduck
Debut Title Prelaunch Demo-lition Made Easy
Attributed to 50% of global watch minutesEarl vs. the Mutants
Building Community during Development
292k views and counting!Riftstorm
Setting up an Indie Darling Sequel for Early Access
196 creators StreamedWizard of Legend 2
Turning Ongoing Updates into Community Events
951K YouTube ViewstheHunter: Call of the Wild
Constant Drops Drive Long-Term Engagement
689 Dares completedGolf With Your Friends
Constant Drops to increase engagement and drive down costs
8+ hours stream time per creatorFarming Simulator 22
Top results
Past Drops, ranked.
Most watched
- 1
Space Marine 2
Focus Entertainment37MWatch minutes - 2
Eiyuden Chronicle
505 Games3.7MWatch minutes - 3
Turbo Kid
Outerminds2MWatch minutes - 4
Darktide
Fatshark1.26MOrganic watch min
Most creators
- 1Space Marine 2
Focus Entertainment347Creators - 2Eiyuden Chronicle
505 Games168Creators - 3Darktide
Fatshark136Creators - 4
The Wandering Village
Stray Fawn123Creators
Beat the target
- 1
Aliens: Dark Descent
Focus Entertainment1,108%Of targets - 2The Wandering Village
Stray Fawn778%Of target - 3
Remnant 2
Gearbox Publishing493%Over target - 4Turbo Kid
Outerminds7xTarget watch time
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