Dare Drop for publishers

Get your game played live.

Drops put your game in front of creators on Twitch, YouTube and TikTok, with Dares they want to play and rewards their viewers want to win.

  • 300+ games supported
  • 18,000+ Dares completed
  • 815M impressions

Footage: Aliens: Dark Descent, Focus Entertainment

Drops funded by

  • Focus Entertainment
  • Gearbox
  • 505 Games
  • Team17
  • tinyBuild
  • Raw Fury
  • EA
  • Avalanche
  • Nacon
  • Fireshine
  • Tencent

Stop chasing creators.

Post a Dare and let them come to you. Drag the handle to compare.

Drag to compareLeft: an illustration of a typical outreach campaign. Right: an example view built from the Space Marine 2 Drop.

How a Drop works

A Drop is a campaign for one game. Here is how it runs from brief to report.

  1. Plan the Drop

    Pick the game, the dates, the Dares and the keys and rewards behind them. We plan it with you.

  2. Find the creators

    The Drop goes to creators who fit your game, by platform, audience and the genres they stream.

  3. They go live

    Creators accept Dares, stream with #DareDrop in the title and submit the stream or clip as proof.

  4. Read the report

    Watch minutes, impressions, streams and content for the whole Drop, in one place.

Creator targeting Example filters

Platform

TwitchYouTubeTikTok

Audience

Up to 50 viewers50 to 500500+

Genres they stream

ActionCo-op shootersStrategySurvival

Creator targeting

The right creators, not just the big ones.

Your Drop goes to creators whose audience fits your game, so the Dares land with players who will care.

  • Reach creators on Twitch, YouTube and TikTok.
  • Match by audience and the genres they already stream.
  • Keep the ones who deliver: Focus Entertainment's Drops brought back 2,552 repeat creators.
Keys & Products Example inventory
  • Steam keys, base game500Assigned to 2 Drops
  • Deluxe upgrade codes120Rewards for the launch Drop
  • In-game banner bundle1,000Viewer rewards

Keys & Products

Your keys become rewards chat wants.

Load game keys, codes, bundles and in-game rewards once, then assign them to the Drops that need them.

  • Creators get a key when they accept a Dare.
  • Viewers win the rewards when the Dare is done.
  • 30,000+ rewards gifted to communities so far.

Latest proof Example

  • Stream 2 hours with #DareDrop in the titleProof in
  • Clear the first mission liveProof in
  • Post your best moment as a clipWaiting

Proof of delivery

Every Dare comes back with proof.

Creators submit the stream or the clip behind each Dare, so every number in your report points to real content.

  • Streams and short clips, per Dare.
  • A tracking link for every creator.
  • 18,000+ Dares completed across 300+ games.

See every minute

Every Drop has a live report you can open any time, during launch week and after.

Example report, Space Marine 2 figures
Drops / Space Marine 2 launchLive
Watch minutes
37M
Creators
347
Streams
871
Hours streamed
3,203

Watch minutes per week 8 weeks

12M6M0W1W2LaunchW4W5W6W7W812M in launch week

Live now

  • NOnightowl_playsOperations, Ruthless1.2K
  • PBpixelbrewCampaign, first mission486
  • GKgrimkeepCo-op with viewers212
  • SVsaltyvanguardOperations, 2 hours97

Dares 281 in this Drop

  • Stream 2 hours of Operations with #DareDrop in the titleCompleted
  • Clear the first campaign mission liveLive
  • Squad up with two viewers for a co-op runOpen
  • Watch minutes

    Week by week, so you can see the launch spike and the long tail after it.

  • Who is live

    The creators streaming your game right now and how many people are watching.

  • Every Dare

    Which Dares are open, live or done, with the proof behind each one.

  • Streams and content

    Streams, hours streamed and pieces of content for the whole Drop.

Focus Entertainment, a year of Drops

$1M+ in free media value every year.

Focus runs Drops across its catalog, from Space Marine 2 to Aliens: Dark Descent and Banishers.

Free media value every year
$1M+
Impressions
98M
Creators
4,208
Repeat creators
2,552
Pieces of content
7,630

Results

Numbers from published case studies.

All case studies

Top results

Most watched

  1. 1Space Marine 2
    Focus Entertainment
    37MWatch minutes
  2. 2Eiyuden Chronicle
    505 Games
    3.7MWatch minutes
  3. 3Turbo Kid
    Outerminds
    2MWatch minutes
  4. 4Darktide
    Fatshark
    1.26MOrganic watch min

Most creators

  1. 1Space Marine 2
    Focus Entertainment
    347Creators
  2. 2Eiyuden Chronicle
    505 Games
    168Creators
  3. 3Darktide
    Fatshark
    136Creators
  4. 4The Wandering Village
    Stray Fawn
    123Creators

Beat the target

  1. 1Aliens: Dark Descent
    Focus Entertainment
    1,108%Of targets
  2. 2The Wandering Village
    Stray Fawn
    778%Of target
  3. 3Remnant 2
    Gearbox Publishing
    493%Over target
  4. 4Turbo Kid
    Outerminds
    7xTarget watch time

Questions

What is a Drop?

A campaign for your game on Dare Drop: the Dares creators can take, the keys and rewards behind them, and the dates it runs.

What does a Drop cost?

Every Drop is scoped to your game, your goals and how many creators you want to reach. Book a demo and we will price it with you.

Which creators take part?

Creators on Twitch, YouTube and TikTok whose audience fits your game. Many come back for the next Drop: Focus Entertainment's Drops brought back 2,552 repeat creators.

How do we know a Dare was delivered?

Creators submit the stream or clip behind each Dare as proof, and every creator plays with their own tracking link.

Which platforms do Drops cover?

Twitch, YouTube and TikTok. Remnant 2's Drop reached 7.9M impressions across all three.

Can we run Drops all year?

Yes. Focus Entertainment runs Drops across its catalog, from launches to updates, for $1M+ in free media value every year.

Your game, live.

Tell us about your game and your launch. We will plan the first Drop with you.

Are you a creator? Get sponsored to play.

Dare Drop for creators