Constant Drops to increase engagement and drive down costs

Always onGIANTS Software

Increased Avg Stream Times: 8+ hours stream time per creator
A Good Season for Content Yields: 383 content pieces created
A Plentiful Harvest: 618% of the target campaign watch time

Challenge

What GIANTS Software needed

Giants Software was in need of a scalable long-term solution with its existing creator ambassadors. Dare Drop's goal was to make their way of engaging with creators become more efficient. Dares were designed to assist new and existing creators adapt to the new update while making exciting new content.

Solution

How the Drop ran

Dare Drop made it easy for Giants Software to activate and engage its creator ambassadors by driving them to the Dare Drop platform where they could easily receive the updated assets and new DLC. Dare Drop created stackable Dares that shepherded 115 creators through the new DLC content, maps, and mechanics making it a seamless experience for all parties. Each Drop drove more UGC allowing Giants Software to deliver 3.2 million watch minutes .