Setting up an Indie Darling Sequel for Early Access

Pre-launchHumble GamesTwitch

Audience Assembled: 196 creators Streamed
Elements Collide!!: 1.94M Twitch Watch Minutes
Trials and Tribulations: 246 Dares Completed

Challenge

What Humble Games needed

Vicarious PR and Humble Games were seeking to deliver a great player experience for Dead Mage's Wizard of Legend sequel, even in Early Access. This multi-brand supported collab needed a partner to take over the logistics, outreach and precise targeting needed to assemble a coven of wizards to take on the Trials of Legend.

Solution

How the Drop ran

With some content wizardry from Dare Drop, 196 creators mastered the elements and delivered 1.94M Twitch Watch Minutes to support this first Early Access beat. This Drop provided a solid foundation for the Dead Mage team to continue to support the game going through EA into another drop for the 1.0 release.