Case studiesBanishers: Ghosts of New Eden
Explosive Cross Platform Launch
Challenge
Focus Entertainment required support simultaneously launching a 3 platform creator strategy for the debut of Banishers: Ghosts of New Eden on Twitch, TikTok, and YouTube. With limited time and bandwidth for outreach, Focus wanted to engage the right creator communities for their game and make big waves!
Solution
The Dare Drop platform allowed Focus Entertainment to continue to dominate Twitch, TikTok and YouTube, at the same time, on a global scale. By building up a creator base across a dozen titles with Dare Drop over 2023, Focus Entertainment could draw on over 500 repeat creators to make these future Drops a breeze. In just 30 days, Dare Drop brought Banishers: Ghosts of New Eden into the limelight, delivering $198,646 in extra media value across all platforms.
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