Challenge
What PikPok needed
PikPok's newest mobile title, Clusterduck, posed a wide market appeal that remained untapped. Looking to migrate to the new player audiences, PikPok were looking for a partner to help widen their reach through TikTok creators for the first time and enable a content bombardment like no other.
Solution
How the Drop ran
TikTok and mobile games are a match made in duck heaven. Dare Drop's expertise allowed Clusterduck to leverage its mobile gameplay as a cornerstone for the wacky content that sparks action on the platform. Through excellent communication and Content / Creator pairings, Dare Drop enabled PikPok to generate 3M TikTok views or 9X the media value over the 30 days drop period.